nickdawson.net - Latest Comments

Re: Hospital Social Media participation guide

twitter-17214884 — Fri, 11 Dec 2009 09:30:16 -0000

Nick - great post! Working at a health system that will need to expand its social media efforts, this is really helpful!

Re: 10 tips for taking the time argument of out social media

Meredith Gould — Wed, 09 Dec 2009 23:35:55 -0000

Hey, thanks for the mention! But even more important, thanks for making the point about writing and editing being: 1) work; and 2) hard work. Tru dat.

Want to point out that the things you suggest are not only time-efficient and easy to accomplish, but they also nicely accommodate those who have an auditory-visual learning style.

Re: Hospital Social Media participation guide

ekivemark — Wed, 09 Dec 2009 09:12:59 -0000

Great SM participation guide from @NickDawson. Highlights Mayo's approach pioneered by @leeaase.

Re: Pork Project – its back, for real this time

Jadielady — Fri, 27 Nov 2009 22:27:59 -0000

Would you believe I found my pitiful attempt at knitting a pig last weekend when we were cleaning.. I told Sam to throw it away.

Re: Pork Project – its back, for real this time

Meredith Gould — Fri, 27 Nov 2009 12:40:17 -0000

"Crusaders of Cochon"...what a magnificent turn of phrase. I'm snorting with delight!

Re: A good time for a hard conversation – Engage With Grace

mlewis106 — Thu, 26 Nov 2009 10:45:12 -0000

People really shy away from this important topic. As an insurance guy, I'd just really love to throw in that whole question about coverage, but most important of all, make sure your wishes are well known and well documented.

Re: What we post today…

theaaronc — Thu, 12 Nov 2009 17:19:07 -0000

Great thought provoking post and presentation. Good work, Nick

Re: DIY: Trash Can Cold Smoker

Jimmy — Mon, 02 Nov 2009 16:43:31 -0000

Nick,

Don't forget that hotair rises, and therefore pushs the cold air down. It would be best to have a shelf of ice on the top of the chamber, than in the bottom.

Give it a shot.

Re: What we post today…

medxcentral — Fri, 30 Oct 2009 17:35:50 -0000

Visitors... if you don't watch the preso in Full Screen.. you might miss the full impact.

Fantastic post, Nick. Nice work on the presentation. Timeless.

Re: #SMHC notes posted

philbaumann — Sat, 10 Oct 2009 11:43:44 -0000

I'm commenting here via Google Wave.

Sorry to have missed you at ALI. But I was very impressed with the attendees at my workshop.

Thanks for the notes!

Re: Social Media Metric Dashboard

bill_free — Tue, 06 Oct 2009 14:34:02 -0000

I agree with Heidi on tracking retweets. In the program I am trying to design RTs are an important measure of both reach and engagement. Otherwise, this looks like an extremely useful too. Thanks for sharing it.

Re: Social Media Metric Dashboard

cool — Wed, 30 Sep 2009 15:49:07 -0000

Great spreadsheet Nick, this should give people a good idea on how to start. I didn't see anything specifically for reTweets in the Twitter area. Are you measuring those or is that not a big factor in your strategy? Perhaps you have them lumped in with something else? Just wondering. ReTweets probably have more bearing on some strategies than they do for others.

Re: Social Media for Healthcare Conference – Washington DC, October 5-8

philbaumann — Wed, 16 Sep 2009 20:44:05 -0000

Nick,

Can't wait to see your presentation.

It's looking to be a great conference.

Re: Social Pulse - new version and permanent home

nickdawson — Tue, 08 Sep 2009 09:35:27 -0000

Thanks for the kind comment - I'd especially love to hear your thoughts from an Irish healthcare perspective. The little I know about the system in Ireland (mostly from being a frequent tourist) makes me think it could be a hot bed for healthcare and social media.

Re: Social Pulse - new version and permanent home

stroke_prevention — Tue, 08 Sep 2009 08:57:56 -0000

Very informative article.I will read the full article and give my feedback here.

Re: Social Media for Healthcare Conference – Washington DC, October 5-8

twitter-18957308 — Wed, 12 Aug 2009 15:19:54 -0000

Thanks for posting this Nick.

Just to clarify -- yes, the 50% discount is good for registering at any time. Attendees just need to mention code SPK or "Nick Dawson" and it will be applied to whichever rate is current - - earlybird vs. regular rates. To all those interested in registering... please note that the early bird discount (a savings of $400!) is only good through today, August 12th. After that please see the regular prices at: http://www.aliconferences.com/conf/social_media...

Hope to see many of you in October!

Re: crowd source healthcare marketing

nickdawson — Tue, 11 Aug 2009 12:56:18 -0000

Thanks for the feedback everyone! Its clear to me that it has to be a balanced approach. I'm hearing you guys say that you cannot leave important messages up to amateurs. But what about editorial control? Could you ask for pics of a hospital and then pick the best one to use in an ad? What about simply using SM as a focus group - "here are 5 examples of ad copy, which do you like best, are any offensive?" Does that work?

Thanks again - lots of food for thought here!

Re: crowd source healthcare marketing

twitter-17206739 — Tue, 11 Aug 2009 00:34:59 -0000

For crowd sourcing logos try @crowdSPRING or @99designs; have wanted to try @mechanicalturk for crowdsoucing tasks too

Re: crowd source healthcare marketing

meredithgould — Sun, 09 Aug 2009 01:51:22 -0000

Oh groovy, Nick. Let's open up the floodgates even further to the "I published a poem in high school" and "I won an art award in 6th grade" crowd of wannabe writers and designers. Here's a better idea: crowd source your hospital's budgets. What the heck, why not crowd source (like it's a verb) your hospital's orthopedic surgery department? Surely anyone who took Shop (do they still offer that in school?) can saw through some bones.

Re: crowd source healthcare marketing

stephenmoegling — Wed, 05 Aug 2009 16:55:25 -0000

Good points. SM really lends itself to crowdsource model, more conversational and authentic. Am working with a hospital now on a simillar approach for sports medicine. Will share our results post launch.

Re: crowd source healthcare marketing

deborahbraidic — Wed, 05 Aug 2009 14:36:10 -0000

Love this post, Nick.

I am very jazzed about crowd-sourcing everything that can possibly be sourced this way. It's a bit more chaotic to manage but the ideas that could come back to us might be significantly more brilliant than anything we could do ourselves.

I am all for it!

Re: crowd source healthcare marketing

Name — Wed, 05 Aug 2009 14:26:41 -0000

Soliciting feedback is one thing; actually developing creative by crowd is quite another. And it's almost always a bad idea.

A lot depends on what you're trying to create, of course, but if it's advertising that is intended to cut through the clutter, crowds almost always make decisions that remove originality--leaving you with mediocre ideas that aren't memorable. The savings on creative development are quickly eaten up by ineffective work.

For a great example of how crowd sourcing/focus grouping creative can be very wrong, consider Apple's 1984 ad. http://www.dudek.org/blog/98

Re: Acid Tongues – The Quick Pickle

Meredith Gould — Tue, 07 Jul 2009 21:45:49 -0000

I've been known to drink Worcestershire sauce!

Re: Its all about .ME

nickdawson — Mon, 06 Jul 2009 21:09:42 -0000

@blueshound - great questions and you are right to be concerned about your identity, both while on this mortal coil and once shuffled off.

For starters, each person's participation in any online site should be 100% voluntary. That said, as a society right now we are seeing a losing in some areas of privacy. People are more comfortable sharing certain things. If you do decide to join any of the popular sites, then you'll probably spend some time finding "your voice" - how and what you chose to share online.

In regards to what happens to the accounts - thats a good question. Some sites have specific policies, others do not. I made a simple text file with all of my passwords and put it on a USB key in our safe deposit box. Should anything happen to me, that should make it easier for my wife and loved ones to access my accounts.

Google profiles is just a way to aggregate all of your various online profiles. It does not provide a common login system ... yet. Both Google and FaceBook have ways of providing login services to other sites. I suspect we'll see a lot more of that in the future.

Sadly, the layout is ugly and there's nothing we can do about it.

Looking forward to following @hksarchitechs - glad we are already connected on Twitter.

Re: Its all about .ME

JLuce — Thu, 02 Jul 2009 11:50:29 -0000

I'm not a big fan of Facebook. My dog has a myspace page so I can keep in contact with family and a few bands. I'm on linked in and i'm starting to twitter a bit, because the company I work for twitters now. #HKSArchitects one of the largest health care designers in the US. I'm in the IT department. I'm #blueshound

I recently read an article about what happens to a persons online after they've moved on. http://www.mylifedump.com/2009/05/13/what-happe... I never really thought about what happens to all this, should I give my wife my user names and passwords so she can close me out? Should I put it in some kind of will or safety deposit box?

Maybe this Google Profile will do the trick.

As for the layout is there some way to setup a theme for it?